Some say that in the Kwong family's restaurant, the sauces caused quite a stir! (Sorry - bad pun!)
Kwong's is a family company, and to start our work together, it was great to meet up personally and hear their story and the history of their signature sauces. Unfortunately for us, we were then given the daunting task of taking this very personal product and finding a way to market it to the masses. Uh-oh!
We wanted the brand to feel friendly and personal, but still to stand out and look great on the shop shelf. Combining a traditional brush strokes aesthetic with some stark colours and some modern fonts and design elements was the eventual winner. We'd certainly buy some. What about you?