As an established software company, ISArc had been operating without branding for a number of years until they decided enough was enough! After our initial meeting, the guys from ISArc were full of enthusiasm, so it was really fun to help them dream up a brand.

ISArc creates information systems to optimise and fill the gaps in existing businesses, so we began to look at imagery around that. Using blocks of colour within a circle to represent their software systems, the logo started to take shape, until we came up with something really simple and unique.

After the brand was completed, we did some work on promotional materials, web graphics and desktop backgrounds to get the new logo out into the world!